about

I help shape intentional brands, narratives, and experiences through strategy, storytelling, and design.

.experience

20+ years

.location

Dubai, UAE

.freelance

Open

.hello

Evolving toward a more intentional and heart-centered creative practice rooted in meaning, resonance, and collaboration.

.work experience

2016 — 2026

Brand Lounge

Design Director

Transitioned into strategy-led branding, shaping identity systems, narratives, and experience-led brands across the GCC.

2016 — 2026

Brand Lounge

Design Director

Transitioned into strategy-led branding, shaping identity systems, narratives, and experience-led brands across the GCC.

2011 — 2016

Serviceplan ME

Associate Creative DIrector

Progressed into creative direction across campaigns, film, branding, and presentations.

2011 — 2016

Serviceplan ME

Associate Creative DIrector

Progressed into creative direction across campaigns, film, branding, and presentations.

2010— 2011

Zum goldenen Hirschen

Art Director

Strengthened independent creative thinking and project ownership through integrated campaign development and visual concepting.

2010— 2011

Zum goldenen Hirschen

Art Director

Strengthened independent creative thinking and project ownership through integrated campaign development and visual concepting.

2008 — 2010

CPD

Jr Art Director

Expanded into integrated communication and multidisciplinary creative execution.

2008 — 2010

CPD

Jr Art Director

Expanded into integrated communication and multidisciplinary creative execution.

2006 — 2007

Adcom Pvt. Ltd.

Sr Creative Associate

Built early foundations in advertising, storytelling, and campaign thinking.

2006 — 2007

Adcom Pvt. Ltd.

Sr Creative Associate

Built early foundations in advertising, storytelling, and campaign thinking.

.brands | clients

.awards

1 Gran Prix

25+

Gold

15+

Silver

issued by Transform Awards MEA, associated with Brand Lounge

issued by Transform Awards MEA,
associated with Brand Lounge

.say hello

Currently open to freelance projects, creative collaborations, and intentional partnerships.

contact me

.say hello

Currently open to freelance projects, creative collaborations, and intentional partnerships.

contact me

about

I help shape intentional brands, narratives, and experiences through strategy, storytelling, and design.

20+ years

Dubai, UAE

Open

Evolving toward a more intentional and heart-centered creative practice rooted in meaning, resonance, and collaboration.

2016 — 2026

Brand Lounge

Brand Lounge

2011 — 2016

Serviceplan ME

Serviceplan ME

2010— 2011

Zum goldenen Hirschen

Zum goldenen Hirschen

2008 — 2010

CPD

CPD

2006 — 2007

Adcom Pvt. Ltd.

Adcom Pvt. Ltd.

1

1

Gran Prix

Gran Prix

25+

25+

Gold

Gold

15+

15+

Silver

Silver

issued by Transform Awards MEA, associated with Brand Lounge

issued by Transform Awards MEA,associated with Brand Lounge

Currently open to freelance projects, creative collaborations, and intentional partnerships.

Currently open to freelance projects, creative collaborations, and intentional partnerships.

issued by Transform Awards MEA,
associated with Brand Lounge